In today’s digital landscape, making a buying decision entails more than simply selecting a product from the shelf. Studies show that 92% of consumers read online reviews before making a purchase, and 50% of consumers trust reviews as much as personal recommendations from friends and family. Consumers follow a number of steps to ensure they are making the best decision…
Marketplaces in this day and age consist of so many options, promises and in some cases, pitfalls. This becomes the reality of every consumer, having to navigate this inordinate marketplace, day in and out. In order to protect consumers in Eswatini, certain parameters, organizations (such as the Eswatini Competition Commission) as well as laws, have been enacted. One such law…